Industry Advisors
Serena Phua is a highly experienced professional with over 28 years of management experience in project planning, service quality, and operations. Her career spans the hospitality and healthcare sectors, including roles with luxury hotel chains Mandarin Oriental and Shangri-La as well as Parkway Group Healthcare.
She has held senior leadership positions, most recently serving as Senior Vice President of Healthcare and Hospitality at a major Singapore support-services provider. Her expertise encompasses driving new business segments, start-up planning, pre-opening management, auditing, costing, and operations, and she has been instrumental in the pre-opening phase of over 10 new projects.
Phua is an alumna of Les Roches International School of Hotel Management in Switzerland, bringing international hospitality education credentials to her consulting practice.